The design team was tasked with developing a unique space housing three seemingly separate uses and meld them together in an unbroken, unified destination.

Shinola has built a brand that celebrates craftmanship and carries out a mission to create jobs and employ skilled American labor. Our creative design team prioritized the brand’s ethos when transforming this space in a 1915 warehouse and make sure it could be felt by consumers in the finished experience. Along with the retail store, the space also houses a café and a “speakeasy” tattoo salon. The resulting design has allowed for each of the use components to coexist seamlessly, while establishing distinctly different identities and customer experiences.