Reinventing the outlet store concept to support an updated brand.

With an updated brand and a renewed focus on its core customer, Nautica partnered with our design team to reinvent its outlet store concept. The store embraces a new shopping experience consistent with the growth of the company and features an updated merchandise style direction. The design incorporates graphic elements and objects based on an authentic coastal lifestyle that are supported by a sophisticated palette of soft wood tones and warm grays, with minimal additional cost to their previous fit-out budget.