The Lucky Brand core brand attributes – Spirit, Freshness, Americana, Nostalgia, and Freedom - further evolved through the opening of this store location. While Reinforcing the retailer’s denim heritage, the space emphasizes natural materials such as grass cloth wall coverings, wide-planked hardwood flooring and tin ceilings. A crisp white and navy-blue exterior palette lend a fresh and striking juxtaposition against the surrounding dessert colors and landscape. Located in a development designed to be LEED certified, designers implemented a sophisticated storefront glazing system to help regulate energy use in the demanding desert climate.