Little
Chedraui
Mexico Hypermarket
Guadalajara, Mexico
Project Type
Grocery
Size
112,000 Square Feet
Design Services
Architecture, Brand Experience, Interior Architecture
Chedraui, one of the largest and most popular hypermarket chains in Mexico, needed to evolve its store prototype to be more competitive and to provide a better shopping experience for its customers.
Little created a sophisticated customer experience based on a progressive “less is more” philosophy that focuses on highlighting products and improving store communications. Through simple planning, merchandising, and way-finding solutions, the design clears the clutter to celebrate the fresh produce and offering within.
Design Awards
- A.R.E Visual Presentation Grand Prize Award
A Bold Experience
The facade design breaks away from tradition by using curved orange panels to clad the building’s exterior.
The incorporation of lighting systems, dropped ceilings, color, and clear, well-organized way-finding systems on the interior makes it easy to navigate and allows for a more efficient shopping experience. The result is a crisp environment with bold use of color that grabs the customer’s attention and lures them to explore the entire store.
